Tuesday, July 18, 2006

Drip Vs Bubble Hydroponics

CRM, the basic questions

  • What 'CRM?
  • Why 'do CRM?
  • What is the difference 'between CRM and SFA?
  • CRM and 'just for large companies?

are questions to which you can find many different answers. Often - because 'in CRM there' a lot of hot air - replies are useless or, worse, wrong. The king of CRM and 'naked sometimes.

my part - I hope you know now - I always look for clarity and are convinced that you can 'simply explain everything, including CRM.

And then you do 'my own answers to initial questions:

  • What 'CRM?
    Activities' that the company is to retain customers and make them more 'profitable
  • Why' do CRM?
    To make money with their clients, more 'convenient acquire a new
  • What is the difference' between CRM and SFA?
    The SFA (Sales Force Automation) and 'a subset of CRM sales force dedicated to
  • CRM and' just for large companies?
    Absolutely not, but 'most of the technological solutions to make CRM is too expensive for SMEs

If you want to explain a bit' more 'articulate, I recommend The Customer Relationship Management Primer , a white paper (updated periodically), in which experts from CRM Guru seek to respond in a clear and comprehensive to basic questions about CRM.Anche if some chapters are of little importance, in general, this white paper, CRM Guru achieves its purpose.

At this price (and 'free) can not' miss in your library of CRM. A word of warning ': you risk becoming the company CRM expert.

REFERENCE
CRM Guru - The Customer Relationship Management Primer

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