Thursday, July 13, 2006

What Is A Service F For Mercedes

Micro manual: what and' how does it work

For those who do not have time, here is a micromanuale of CRM:
  1. The CRM was created to treat different customers (and potential) different
  2. CRM works best in customer loyalty, although many companies tend to use it only during the conquest (and targeted communication systems)
  3. CRM allows you to earn more 'and spend less on marketing, equal to' customer
  4. In a CRM project and 'fundamental test, with control groups (customers and clients treated in the usual way involved with the CRM)
  5. In a CRM project and 'key segment customers and turn to those more' profitable
  6. In CRM the report and 'an important element: it should be remembered because' companies are not accustomed to having a relationship with customers
  7. Finally, in CRM, the key element, too often forgotten, are your people : If you are not trained and promoted properly, your project will fail CRM

REFERENCE
How to Measure CRM Success

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