For those who do not have time, here is a micromanuale of CRM:
- The CRM was created to treat different customers (and potential) different
- CRM works best in customer loyalty, although many companies tend to use it only during the conquest (and targeted communication systems)
- CRM allows you to earn more 'and spend less on marketing, equal to' customer
- In a CRM project and 'fundamental test, with control groups (customers and clients treated in the usual way involved with the CRM)
- In a CRM project and 'key segment customers and turn to those more' profitable
- In CRM the report and 'an important element: it should be remembered because' companies are not accustomed to having a relationship with customers
- Finally, in CRM, the key element, too often forgotten, are your people : If you are not trained and promoted properly, your project will fail CRM
REFERENCE
How to Measure CRM Success
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